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Anonymous browsing – several companies offer software, some of it free, that allows you to create fake online names so you can browse Web sites, exchange emails and participate in chat groups anonymously.
Anonymous remailers – organizations that forward your email to its destination after removing any information that could trace it back to you.
Banner ads – Web site advertisements, often in the form of a bar or banner across the top of the screen or a button you click on for more information. When you see a banner ad appear, a cookie is usually being added to your hard drive.
Chat groups – two or more users communicating in real time with computers via the Internet. The group can consist of two people or dozens. Chat groups take place in either public or private chat rooms. The conversations can be a free-for-all or a structured discussion on a prearranged topic.
Cookies – small text files that are placed on your computer’s hard drive when you visit Web sites. Cookies collect and store information about you based on your browsing patterns and information you provide.
There are two kinds of cookies that a Web site can use. Persistent cookies are stored on your hard drive for many months or years. Per- session cookies are cached (stored in memory) during your visit to the Web site and are automatically deleted from your computer when you disconnect from the Internet.
Privacy seals – seals of approval granted by organizations such as TRUSTe, BBBOnline and WebTrust. The seals are intended to demonstrate that a Web site has adopted appropriate policies to protect personal information and to assure individuals that they are visiting a Web site they can trust. Disclaimer – keep in mind that these seals are not monitored and anyone can “stick” a seal on their Web site. |